New Pista Crankset?

Cinelli is showing photos of a 2012 concept track bike that shows a very interesting Campagnolo Pista crankset. It appears to share the basic design of Campagnolo's new cranksets ... which would be a shame, because the official Pista crankset is, in Campy Only's opinion, a modern classic.

Anybody seen one of these in real life?