In many ways, Grant Petersen's new book "Just Ride," reflects the spirit of those early days of cycling that most of us share, when riding was done for fun end enjoyment, without the need for 100- and 200-mile endurance tests, superlight bikes, and a seemingly neverending focus on speed.
![]() |
Petersen speaks at the US Bicycling Hall of Fame |
Petersen, founder in 1994 of Rivendell Bicycle Works and before that a marketer and designer for Bridgestone USA, has in many ways never left those days too far behind. Yes, he dabbled in racing (in fact, he competed for almost a decade), but his focus in his Bridgestone and Rivendell years has been on creating bikes that hearken back to an earlier era. (Full disclosure: I own two Rivendell bicycles, and I can attest to the number of comments and questions I get about the bikes, usually something like, "How old is that bike? It sure looks like a classic.")