Campagnolo is launching a new concept for retailing its clothing line, a "store in a store" that will debut later this year in Holland. We received this press release today:
World’s first CSW shop-in-shop, own magazine and renewed website
Campagnolo Sportswear (CSW) signed the contract with specialized cycling shop Egbert Egberts from Borger for the first shop-in-shop in the world at the latest Bike Motion Benelux. In November starts the renovation, followed by an official opening at December 9.
The CSW shop-in-shop will have a prominent place in the store. The design is stylish Italian and by using indirect lighting and clever presentation and storage options, the clothing is presented to its best advantage. The whole concept is tailor made by Eddy Bouwmans of De Interieur Makers (DIM interior).
Left to right: Andrea Cagnin (CSW Italy), Klaas Almoes (Store Manager Egbert Egberts), Pascal Arts (CSW Benelux, ERP) and Eddy Bouwmans (DIM interior) toasting on the first CSW shop-in-shop at Bike Motion Benelux.)
