Campagnolo is launching a new concept for retailing its clothing line, a "store in a store" that will debut later this year in Holland. We received this press release today:
World’s first CSW shop-in-shop, own magazine and renewed website
Campagnolo Sportswear (CSW) signed the contract with specialized cycling shop Egbert Egberts from Borger for the first shop-in-shop in the world at the latest Bike Motion Benelux. In November starts the renovation, followed by an official opening at December 9.
The CSW shop-in-shop will have a prominent place in the store. The design is stylish Italian and by using indirect lighting and clever presentation and storage options, the clothing is presented to its best advantage. The whole concept is tailor made by Eddy Bouwmans of De Interieur Makers (DIM interior).
Left to right: Andrea Cagnin (CSW Italy), Klaas Almoes (Store Manager Egbert Egberts), Pascal Arts (CSW Benelux, ERP) and Eddy Bouwmans (DIM interior) toasting on the first CSW shop-in-shop at Bike Motion Benelux.)
Distributor of CSW Pascal Arts about his world premiere: "The CSW Shop is THE way to display the collection nice and synoptic to the customer. Egbert Egberts is showing with this shop-in-shop that he is new and innovative in the industry. This fits perfectly into the vision of Campagnolo Sportswear. I enjoy working with dealers who move with the market and see new possibilities, without missing the demand of the customer. "
That CSW is working innovative reflects in their last year successfully launched journal 'Challenge', their own Campagnolo Sportswear magazine. With a circulation of over 6000 copies, this free magazine reaches all Campagnolo fans in the Benelux. The magazine can be also picked up for free at the Campagnolo Sportswear dealers.
In addition, the website www.campagnolosportswear.nl has been completely renovated and became interactive. The visitor will not only find the (international) Campagnolo news, the magazine can also be viewed digitally. Besides, an international cycling calendar is integrated and there is a link to Facebook and Twitter. On average the site receives 4,500 visitors a month and this number is increasing as we speak.
Pascal Arts: "Innovation is written large for Campagnolo Sportswear. So we have many more new and even cross industry plans. Curious? We will present more spectacular ideas very soon."