|Really exciting clothing. Not.|
On top of that, Campagnolo's clothing was hard to find. Campy Only stops in at bike shops everywhere we go, and we can count on one hand the number of shops in the USA where Campagnolo clothing was actually hanging on racks available for purchase in the past nine years.
Finally, Campagnolo combined the launch of their clothing line with a simultaneous crackdown on other manufacturers offering bicycle clothing with the Campagnolo logo and images on it. The upshot was that fans who wanted to show their pride in Campagnolo had one choice: Campagnolo's own overpriced stuff (if they could find it). Back when this was happening, we suggested on the web site that Campagnolo should look to the example of another storied company with a long history on which to base strong user support: Harley Davidson. Ride a Harley, and you have innumerable ways to show that pride. That's how you build a stronger brand, not by hoarding the logo in your own walled garden and charging exorbitant rates to get in.
So ... the news that Campagnolo is killing off this almost decade-long disaster won't bring any tears here at Campy Only. Let's hope that they take the energy that was put into designing next year's socks and devote it to improving the product line that really matters. And maybe they'll decide again to market the logo to a clothing company (or companies) that already know what they're doing in that world. Maybe.
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