Backing up the pricing requirements is a new labeling system that will let Campagnolo track when and where an item was shipped, and how many of the item were shipped. This will let Campagnolo identify "gray market" retailers (as well as helping them track products in the event that a manufacturing defect is found).
Campagnolo defends the pricing system as a means to help all of their retailers succeed. Campagnolo North America general manager Tom Kattus is quoted by BRAIN as saying, "Campagnolo is a premium product and priced accordingly--it always will be--but I want retailers and distributors to be able to make a fair margin when selling our products."
Fair enough. It's also fair to note that ShimaNO beat them to the punch several years ago. And other manufacturers seem to thrive with "no discount" pricing--when's the last time you saw an iPod on sale at Target?
What do YOU think? Please comment on this post.