So now Campagnolo finds itself falling behind again in an area it should have been leading in: electronic shifting. Say what you will about electronic shifting (and there are many detractors out there ... Campy Only's position is that electronic shifting is unnecessary for those of us who ride bikes in the real world outside the European pro circuit), it is the wave of the future. And that wave right now is being ridden by ShimaNO while Campagnolo watches them.
Campagnolo has been testing electronic shifting systems for several years now--they've been seen in the field and photographed. But they've never brought an electronic system to market, focusing instead on other improvements, like 10- and then 11-speed systems.
And now along comes ShimaNO, a relative newcomer to the field, with a genuine, hold-it-in-your-hands, yes-you-can-buy-it electronic system, the Di2 (read an article about it here). We just saw a Di2 gruppo in a local bike shop--it looks a lot like Ergopower, but it's real and someone in our area will soon be riding it. For the price of a small car, you can have electronic shifting on your bike, and it will bear the ShimaNO name.